Softly - Timeless knitwear

Softly - timeless knitwear

Sari Nordlund is one of Finland's most popular knitwear designers, whose natural and timeless style has garnered a large number of followers, especially on Instagram.

"Softly - timeless knits" contains 22 knits that are inspiring to knit and can be wrapped in year after year. These sweaters are the cornerstones of the wardrobe, which bring softness and comfort to everyday wear, but also lend themselves to more festive occasions.

The book also presents Sari's favorite yarns, which Sari returns to time and time again. Slow fashion has always been close to her heart and Sari prefers ethically and organically produced threads. For Sari, it is important that the knitwear withstand both time and use. A self-knitted garment awakens its maker to appreciate creation and encourages to take good care of it so that it will be a pleasure for many years.

The theme of timelessness is also repeated in the names of the sweaters, which Sari has named after the muses of ancient Greece. The book was shot in Paris - a city whose classic and neutral color scheme also harmonizes with Sari's knitted creations. The elegant, Scandinavian knits in the book are as if created for today's urban muse.

Sari has a unique ability to transform the everyday beauty around her into the knits she designs. He draws inspiration from his surroundings - Finnish nature, the art nouveau architecture of central Helsinki, art, music and movies. His work has been published in several popular knitting magazines around the world. Sari has also worked as a freelance designer for leading yarn manufacturers such as Woolfolk and Brooklyn Tweed.